It is pretty easy to find urban clothing these days. There are dozens of new companies emerging every year, claiming to do things a little differently. The reality is that most are doing the same things in the same ways with the same materials.
Sik Silk does things differently
Sik Silk does things a little differently, in no small part because of the philosophy of the brand. The origins of the brand lie in multiple influences and a commitment to combining old school and modern ideas together, and synthesising a new look.
The company was born shortly after an encounter with a young man in Manhattan who was wearing the kinds of combinations that have now become the flavour of the Sik Silk menswear brand.
A mix of influences
The influences that formed the creativity for this brand are from America, Japan and of course, the country of the company, Britain. The founders and designers pull from art, street culture, sport and music to create designs that stand out in the industry.
A listening clothing company
At the start all the founders of the company did was make a prototype baseball shirt and then ask for opinion. Ever since that initial stage of social media research the company has utilised social media to engage fans and build connections. This has created two-way communication that is rich and powerful. It leads to more edgy, targeted clothes, and a clearer understanding of where to position products to have success. This means that Sik Silk can be more daring than most brands. They are market-makers more than trend followers. What started as a bit of good timing and an idea whose time had come has turned into a global phenomenon; a brand that is primed for worldwide recognition.
The diversity of the Sik Silk clothing range is truly extraordinary. In just a few short years the company has launched countless ranges of clothing and touched upon casual, smart casual, classic and flamboyant styles.
Because the company is so clear on its direction everything holds together incredibly well. The celebrities that promote the brand and model, such as Leon Scott and Gaz Beadle, are aligned with the image of the brand. The social media presence speaks directly to the followers. The company is just a well-oiled machine which is perfectly tuned for dreaming up and making some of the trendiest urban wear available in the world today.
